Youth must be served

In this age of virtual reality and the service economy, manufacturing careers have a negative image, especially among American youth. However, some manufacturers and educators are fighting back with training programs and outreach efforts that highlight the clean, high-tech nature of today’s manufacturing work, its potentially high wages and manufacturing as a still promising career for young people. These programs not only target students, they focus on parents whose attitudes can shape their children’s attitudes toward technical education.

—As excerpted from "Youth must be served," March 2008 CUTTING TOOL ENGINEERING

As an example, take a look at the accompanying video above from SGS Tool. The company’s employee recruitment program includes a DVD created to reach a number
of generations, with junior and senior high school students its first audience. For those students, the DVD cover features a superhero. A tabletop display, brochure and posters also follow the superhero theme.